Here are the key research points:
- For learners who will not be getting audio, you need to have an option where the narration can be read.
- The best results when using text + audio is when the text is short ‘blurbs’ that reinforces key points.
- Having the narration text on-screen has mixed results in studies and does not appear to add value except in cases such as non-native speakers. Many users find it annoying because the narrator speaks slower than they read and will turn off the audio.
- Having long text passages on screen that are supposed to be read simultaneous with different audio narration is highly distracting and is detrimental to learning.
- Use first and second person language and learning agents where possible.
- Learners are more engaged and learn more by using "you" and "we" in the learning.
- Further, establish a person who is talking to you and directing the learning. According to Clark & Mayer, avatars – or "learning agents" - should speak via audio narration, use a conversational tone, and have familiar human accents. On-screen text or machine-generated audio does not work as well.
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