Are you an instructional designer?

Summary of a post on Karl Kapp's blog...

I think people believe that if they understand ADDIE then they understand Instructional Design...

The real value of an instructional designer is knowing when to apply what instructional strategies to what type of content, how to use elaboration theory to teach a fact, or how to use metacognition to help learners develop problem-solving strategies. What should separate an instructional designer from a subject matter expert is the designers ability to apply instructional strategies to the appropriate content and being able to articulate those strategies to the stakeholders so they understand why you are not just writing down everything the Subject Matter Expert says and placing that content on four different screens of intense text followed by a multiple choice question.

Additionally, the goal of instructional design is to change behaviour or attitude.

If you just want to make someone "aware" of something, no need for instructional design (in fact, just send a link). If you want to consciously work to change an attitude or behaviour or increase the velocity of performance then you must design the instruction to achieve the desired result.