Is this glass 26% empty or 26% full? A study released by Localytics shows that there are as many potential loyal mobile app customers as there are those that are fickle.
Here are the figures:
- 61.5 million smartphone users in the US (Q4 2010)
- 400,000 iPhone/iPad apps
- 200,00 Android apps
- 10 billion downloads from iTunes store
Part 1 of the study showed that 26% of the time users downloaded an app, used it once, and never used it again.
However, Part 2 showed that 26% of users became loyal, repeat customers using a new application more than 10 times (and many of those went on to use the application hundreds of times).
Encouraging user retention and getting users to return more than once (using in-app purchases, subscriptions that deliver new content, notifications, and updates) should be the top priority for developers.
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